That is why I can say with certainty that our Whatsapp Mobile Number List averages form a good basis for a Dutch benchmark. Good to know: the figures in this article are for the period 2018. So, nice and up-to-date! The engagement rate is calculated based on interaction on posts in the form of clicks, comments, likes, shares, page likes, and video views of at least Whatsapp Mobile Number List 50 percent, divided by the unique range x 100. When calculating the engagement rate we have deliberately chosen to watch 50 percent of the video because according to our perception this only says something about whether someone is consciously watching the Whatsapp Mobile Number List video. Unlike the +3 seconds that Facebook lasts. We think this is too short to be able to speak of engagement.
If you do not use a video in your campaign, the average Whatsapp Mobile Number List engagement rate is 5 percent. The above figures are averages. Be aware that the figures can vary widely by industry. A retailer that tries to sell shoes Whatsapp Mobile Number List scores easier than a bank that aims to increase the involvement of the target group. The figures also strongly depend on the campaign objectives. If you bet on traffic to the site, you can expect your CTR to be higher than if you bet on reach. But because you want to compare yourself with something, you can use these figures as a starting point. Are the CPM and CPC of your campaign more expensive than Whatsapp Mobile Number List the above, and the CTR and engagement rate lower?
Then there is work to be done. Does your Whatsapp Mobile Number List score higher? Then you are doing well! What do these numbers actually tell us? Unfortunately, if your campaign scores according to or above these standards, you are not sure of a fantastic result. However, you can determine from the figures whether the content produced is Whatsapp Mobile Number List resonating with the target group. This works as follows: if the content is liked by the target group, you will see this reflected in a high CTR (clicks on the ad) and a high Whatsapp Mobile Number List engagement rate (likes, comments, shares, page likes and video views of at least 50 %).