The business processes are then further automated with various 'best of kind' software packages. Also for traditional industries, software Whatsapp Number List packages are appearing with which the SaaS market moves to the next maturity phase. Also read: Marketing technology in 2022: 5 innovative trends 4. Software development for collecting customer data over the internet The Internet of Behaviors (IoB) offers great opportunities. analyze the behavior of your (potential) customers and then respond to it.
This trend, which stems from the Internet of Things advance, is seen as a serious step towards fully personalized marketing (segment of one). YouTube, for example, already uses this by suggesting videos based on your surfing Whatsapp Number List behavior on the internet. Companies can use IoB to send customers even more specific personalized messages, based on their behavioral patterns. Think of an ad to promote a surf camp when someone has recently listened to surf playlists.
A push message to promote the healthy meal from the lunch place around the corner, after your Fitbit has registered a workout. Future music? That will depend on which privacy users want to give up. The automated collection Whatsapp Number List and analysis of customer behavior is in any case going to take off. Gartner even predicts that within the foreseeable future (2023!) the activities of no less than 40% of the world's population will be digitally tracked and analyzed.