Retail and e-commerce can be completely complementary as part of a web-to-store strategy. Based on the principle of ROPO (Research Online, Purchase Offline), you can use in-store product ads (or Local Inventory Ads) on Google Shopping to indicate the immediate availability of a product in the store. To target Internet users near your store, consider location extensions in your Google Ads ads or reach ads on Facebook (with Local Awareness Ads , for example). Don't neglect social media 62% of French buyers go to social networks to find gift ideas. (Adobe Digital Insights 2017) Social networks have become real sources of inspiration, like Instagram.
Highlight your products to give ideas for Christmas gifts or to simply generate interest during Black Friday or the winter sales. For this, social networks offer you many fax list tools that must be exploited. The different publication or advertising formats make it possible to make your brand known, enhance your products (Facebook Collection, Carousel, Shop section on Facebook, etc.), generate traffic online or in the shop, or even make direct sales.
E-commerce, Black Friday, Christmas, Winter Sales: how to succeed in your end-of-year sales?Source: Yves Rocher Instagram account As you will have understood from these figures, Black Friday, Christmas and the winter sales generate traffic and sales on your e-commerce site, but also in stores. We have given you some keys to successful end-of-year sales through emailing, Google Ads campaigns or social networks. But this is only a sample of possible actions. Talk to our experts to find out which digital strategy best suits your business.