With small businesses, companies that specializing in working with an in-house SEO staff, or a company familiar with your local area. Even if you plan to handle the SEO in house, you can search for case studies that show SEO has worked for companies like yours, overcoming one of the most common objections a boss will throw your way. . RUN THE NUMBERS Showing your boss how to save money is a surefire way to get his attention. If you are the marketing manager or upper level management and have access to the marketing budget, you should create a comparison showing.
The customer acquisition cost for other marketing channels compared to the cost of customer acquisition via SEO. While you are at it, you can also put together some figures for training your in house team versus hiring an agency to handle the SEO if your boss approves. . START WITH THE OBJECTIONS If you USA WhatsApp Number List have been at your current company for a while you most likely have a good idea of how your boss ticks and what ranks highly on his list of concerns. Use this understanding of how they think to create a list of objections they are likely to give you and start your pitch by listing and overcoming those objections. You can present it as common SEO misconceptions while defining SEO. . DEFINE HOW SUCCESS CAN BE MEASURED.
Regardless of how great the theory of SEO may sound to your boss, numbers dont lie. Before you suggest SEO to them as a strategy you should take some time to determine what results you expect from an SEO campaign and how those results translate into increased income for the company. They should be goals that show value but can be tracked and understood by even non-technical members of management. Increased sales and a higher number of qualified leads being generated are two pretty simple yet effective ways to measure the success of an SEO campaign. . TELL THEM A FEW HORROR STORIES ABOUT SEO While it may sound counterproductive, sharing a few SEO horror stories can actual be beneficial if you can identify what went wrong in those.