Demand Generation is a discipline that seeks to marry marketing programs with structured sales processes; removing from the game any barrier that exists between the brand and the client. The main objective of the GDD is to attract more clients to your commercial portfolio. It uses different techniques to get a potential consumer to establish some commercial or functional action with the product or service that you offer.
Demand Generation Social engineering concept horseshoe magnet capturing crowd of color human figures isolated on white background Does your company need Demand Generation programs? Any company that needs to generate leads to later develop them commercially can rely on a demand generation executive email list program. However, those who make most use of this discipline are those companies that have medium- and long-term business processes. There are also cases in which the sale is consultative, so the company has the need to "preach" about its product or service. There, the products, being of a certain complexity, require the intervention of the different actors involved in the purchase; This of course leads to the application or use of a GDD program, an activity carried out by a good digital marketing agency.
The resources that you need to implement these programs will depend on the budget you have. Fortunately, this shows that demand generation is scalable and flexible because it can be adapted to different types of budgets and needs. Even so, you need to know that the resources that you cannot miss are Content of value, which is focused on responding to the problems or pains of your clients. Positioning strategy, in addition to an editorial line that clearly indicates what is going to be communicated. Email marketing software, which is integrated with marketing automation and a CRM so you can track leads.