You can then choose to slightly increase or decrease your budget, you can adjust the target group, or you can leave everything as is. In the latter case you will notice after some time that the 'frequency' of your ad is high (people see your ad very often) or low (people don't see your ad that often). money you are going to bet, you can choose whether you want to bet this amount per day or during the duration of the campaign, and whether you want to pay based on clicks (CPC), impressions (CPM) or conversion (CPA). By default, Facebook determines what a click or conversion may cost.
If you want to set a certain maximum on this, you can also indicate a maximum bid. You can choose from the following budget options: Budget options Budget per the phone number list same day or duration Consideration: do you want to pay a maximum of X amount every day? Or do you say: my campaign can cost a total of X euros and let Facebook do the rest? Brand awareness or reach Are you committed to getting as much interaction with your brand as possible (including likes, clicks, etc) or are you purely concerned with reach? Bid amount By default, Facebook determines the maximum amount you offer for a click or impression.