Apr 05, 2022
In Welcome to the Forum
Fair sharing is growing Black-eyed Phone Number Database people will think that the relationship between customer and company will deteriorate if all power lies with the consumer. But nothing is less true. Because Phone Number Database sharing is growing. This basic principle from nature also applies to data-driven marketing automation . Sharing is growing. This basic principle from nature also applies to data-driven marketing automation . The drama of the data chaos To be able to participate in this marketing revolution, it is necessary that you Phone Number Database properly organize and manage the data flows ( inbound , outbound , frontend and backend ) on the business side. That is still a major problem for 85 percent Phone Number Database of companies. Calmly say that there is data chaos. Data from prospects, leads and customers are stored within these companies in all kinds of databases, ranging from Phone Number Database spreadsheets and CRM systems to apps and newsletter systems. But also in tailor-made ERP systems, web shops, telephone exchanges, cash register systems, chat applications and so on. Enriching Phone Number Database customer profiles on a personal level and keeping them up to date 24/7 is therefore a drama and virtually impossible in such an ICT landscape. In fact, I know a company with 25 stores Phone Number Database where the marketing and sales data at both trend and person level is still manually collected and analyzed every month. This while such processes can now be fully Phone Number Database automated and provide up-to-date insight and cost reduction. If you want to build a healthy customer-company ecosystem in which you can meet the requirements that will soon be imposed on the data relationship, all your data flows will have to be synchronized fully automatically to a very well-secured central location. Within that system you have to give the customer access to his personal data.